Five Guys and the NFL UK Kick Off Landmark Three-Year Partnership  

Five Guys and the NFL UK are serving up money-can’t-buy experiences and exclusive giveaways for burger and football fans .

LONDON (UK) – Five Guys and the National Football League UK are teaming up for the 2026-2028 seasons, as Five Guys has been named the league’s Official Burger Partner in the UK.  

Built on a shared appreciation for quality, community, and memorable experiences, the partnership will create new ways for fans in the UK to celebrate the game and burgers they love.  

Over the three seasons, fans can look forward to exclusive ticket giveaways, fan meet-and-greets, live experiences, NFL-themed events and football gatherings, as well as additional opportunities for Five Guys Rewards members.  

John Eckbert, CEO of Five Guys Europe commented: “Partnering with the NFL UK is a proud moment for Five Guys – a celebration of our American heritage and the values at the heart of our brand. We can’t wait to create some special moments for fans and really bring this partnership to life.”  

“Five Guys is an established brand with a strong presence across the UK, and we’re excited about what we can build together,” said Henry Hodgson, general manager, NFL UK and Ireland. “From exclusive experiences to valued rewards, this partnership will give fans more ways to engage with the NFL throughout the year.” 

To celebrate this historic partnership Five Guys and the NFL UK are rewarding fans instantly with the chance to win tickets to NFL games across Europe. 

For eager fans not wanting to miss out on any promotions, they can sign up for Five Guys Rewards. The simple, wallet‑based rewards programme gives members a new treat almost every time they visit, without the need to download an app: Customers can sign up in store or online. 

About Five Guys 
Five Guys Enterprises, LLC was founded in 1986 in Arlington, Virginia by the Murrell family with a simple philosophy: quality burgers and fries cooked to perfection. Five Guys launched in the UK in 2013, opening in Covent Garden on July 4th. Today, Five Guys has grown into an international brand with thousands of locations worldwide, known for its fresh, customisable burgers, hand-cut fries cooked in peanut oil, and a commitment to a clean, friendly environment. The company remains family-owned and dedicated to delivering an exceptional customer experience through uncompromising food quality and operational excellence. Learn more at www.fiveguys.co.uk